ORP stands for Oxidative Reduction Potential. Most drinking water have positive ORP levels ranging from +300 to +750 (the lower the better). GoFiltr Alkaline reduces that value to negative 200 or less, creating Ionized Antioxidant water that protects against free radicals, detoxifying and rejuvenating your body.

Are you drinking natural or artificial alkaline?

Natural Alkaline water is made in nature when water passes over rocks & picks up minerals (magnesium, potassium and calcium) that increase water alkalinity and pH naturally. Unfortunately, not all water sources come from springs and most tap and bottled water is acidic. We believe only Natural Mineral Alkaline Water that contains Vital Minerals, Electrolytes and Trace Elements can deliver health benefits.

Adding Baking Soda. Many bottled alkaline water contain baking soda, a cheap “mass-production” practice to increase water pH. While bicarbonate is necessary for some body’s functions, this alkaline water has limited viability. Watch-out for “bicarbonate” in the ingredients.

Electric Ionizers use a process called electrolysis that artificially raises the pH of regular water without adding minerals/electrolytes or benefits whatsoever. This is like genetically engineering water with electricity, pretty much creating GMO water. No scientific proof is available to show this water has any benefits but many marketing tactics applied to sell water ionizer machines that cost $2000-$4000 and more.

Many home water purifiers & pitchers demineralize water and decrease water alkalinity. A study published by the World Health Organization cautions against drinking water with low mineral content on a regular basis.

GOFILTR Infusers replicate natural water mineralization process just like spring water in nature, infusing water with minerals and electrolytes, increasing water alkalinity up to 9.5 as a result of water mineralization and natural ionization process.

No. GOFILTR is designed to dramatically slow down remineralization process once it reaches 9-9.5pH so your water doesn’t get “too mineral”. If you leave infuser in your bottle for more than 24 hours in same water (especially small amounts under 24 oz) we suggest mixing it 1-to-1 with fresh water for best daily drinking experience. Caveat: “24 hour water” is a strong detox and remedy for hangovers and safe to drink.

Just like in nature this is how real alkaline water is made. If your water is alkaline and contains no electrolytes you should rethink what you are drinking. Example of that is electricity-induced alkaline machines and water bottles. It is pointless.

World Health Organization specifically advising against drinking purified water that has been demineralized on daily basis because many purification methods eliminate electrolytes along other impurities.

Some studies showed that drinking de-mineralized water may cause your body to compensate for missing elements by looking for them within your body, specifically taking calcium from your bones which in long run may cause bone-density issues and even arthritis. You don't want that.

Reverse osmosis filtered water, distilled water and similar fits into this category of dead water but this is where GOFILTR comes in handy. Simply put your GOFILTR infuser into your water and it will transform it back to natural and alive hydration.

Human body needs electrolytes for many functions – from muscle contractions and brain function to cell functions and DNA maintenance. One way to think of electrolytes as a medium that helps to transmit signals in your body efficiently and faster, optimizing neurotransmission in your brain, increasing muscle capacity and efficiency, enabling DNA maintenance and repair to name a few.

GOFILTR is only able to reduce some unpleasant chlorine taste and smell from your water but it also creates a few reactions that could reduce sulfates and other contaminants – leave infuser in your bottle for 5 minutes, gently stir your water and leave it open for another 5-10 minutes to reduce chlorine and possible sulfates if they are present in your water.

Unfortunately, activated carbon that’s usually used to purify water does not work in alkaline water at all – the two don’t match. If your home purifier or pitcher uses activated carbon then make sure you feed your purifier with water that has pH below 6.5 for optimal purification, your carbon filter might not work as expected at pH 7.5 and most likely completely useless in water with pH above 8 - the truth that many water filter companies try to avoid.

Ceramic water filters on other hand work wonderfully in any water pH, and actually remove "forever chemicals" and micro-plastics but not as effective and in some instances completely ineffective at removing many VOCs carbon filters eliminate superbly.

Our competitors would surely like to leave that impression but unlike our first infuser version (early 2019), latest formula produces no taste or smell.

Though, it may happen If your water contains sulfates then GOFILTR could create sulfate-reducing reaction by converting it into sulfur which evaporates from your water rapidly and it may cause temporary unpleasant "rotten egg" smell. Just shake it up, leave your bottle open for 10-15 minutes and viola – you got less sulfates in your water.

No, FDA does not certify consumer products. Some companies make such (false) statements against FDA policies.

Consumer products displaying FDA logo are in violation of federal law since FDA logo is for official government use only. If you see FDA logo on your consumer product, chances are it's made in China who likes use of such logos and unethical marketing tactics.

While GOFILTR infusers are made per FDA guidelines we do not make any statements in relation to FDA certifications or use FDA logos on our products since we believe this is simply misleading. Instead, we spend our time on rigorous testing and making better consumer products.

Same goes with WQA, NSF, and many other logos that can be found on many products. You can check product certifications (or absence of such) directly on certifying organization website.

No. There’s no such thing as microclustered water, even spellcheck trying to correct this word.

It’s an interesting theory that was produced back in 1960s, since then, not a single piece of equipment available to human kind could prove its existence. It’s hard to prove any benefits of something that doesn’t exist or can be tested. We call it pseudo-science.

For those who don't know what microclustered water is - it's a theory that says that water molecules can be broken down into smaller clusters of 6-10 molecules and therefore water can be absorbed into cells faster. Many companies market this as if your entire bottle of water is made up with those small clusters. IT'S NOT POSSIBLE.

If water clusters ever get that small then it only happens for a millisecond before larger clusters form again, there's no way to make a full bottle of "well organized" 6-10 cluster water molecules. Well, unless your water bottle is equipped CERN Hardon Collider then maybe but you have a better chance to take 100 kids to a candy store and keep them in check after they consume a pound of candy each than making one micro-cluster of water. We believe in science.

Easy! Download our free app and it will let you know when to replace it. Just search for "GOFILTR" on Apple or Google app stores.

Otherwise, your GOFILTR should be replaced every 3 month or after 750 refills (16oz), whichever comes first.

Download our free Mobile App available for iOS and Android to track refills and usage and get reminded when it’s time to replace.